Events

McDonald’s B-Boy Royale

Date: Saturday, August 16, 2014
Time: 7:00 pm - 10:00 pm
Location: NYU Skirball Center for the Performing Arts, Washington Square South, 566 LaGuardia Place, New York, NY 10012
Tickets: $15-$20
Bboy Royale- Flyer- Hi Res

NATION’S TOP BREAKDANCERS COMPETE FOR CHARITY AT INAUGURAL McDONALD’S B-BOY ROYALE

On Saturday, August 16, the nation’s top breakdancers showed off their best moves at the first annual McDonald’s B-Boy Royale, a charity event/competition to help raise money for Ronald McDonald House Charities New York Tri-State Area (RMHC-NYTSA), which provides stability and resources to local families and children. The city’s largest breakdance event of the year, the competition featured award-winning b-boys of various backgrounds battling it out for a grand prize of $3,000 and the honor of being named the first-ever McDonald’s B-Boy Royale Champion. The evening’s winner was The Supreme Clique, a Philadelphia and New York based trio, and the runner up was United Outkast from Connecticut. Additionally, the event featured musical performances by award-winning hip hop artists and a special presentation by the Hip Hop Hall of Fame. Hosted by YouTube hip hop sensation Dumbfoundead, the competition was held at the NYU Skirball Center for the Performing Arts.

The McDonald’s B-Boy Royale was established to provide a New York City-based showcase for some of the region’s best breakers as well as emerging b-boys and hip hop artists. Sponsored by McDonald’s New York Tri-State, this year’s inaugural competition featured dance crews from New York, New Jersey, Connecticut, Philadelphia, Boston, Washington DC and Los Angeles. Additionally, the event also seeks to help raise awareness about Ronald McDonald House Charities New York Tri-State Area and their various programs, which includes grants, scholarships and supporting local Ronald McDonald Houses.

Created in New York City during the early 1970s and popularized in the music and movies of the early 1980s, breakdancing (or “b-boying” as it is known today) has become a global phenomenon in recent decades due to the rise of talent competition shows and social media. Originally regarded as an art form limited to the inner cities of American, large b-boy communities can now be found in virtually every country around the world. Additionally, many of today’s top-ranked practitioners are a highly diverse mix of b-boys from the United States, England, France, South Korea and Japan.

“I’m honored to take part in such a groundbreaking competition that not only features some of today’s best dance crews but also benefits a terrific charity like Ronald McDonald House,” said Dumbfoundead. “This is going to be a very special event for everyone involved.”

“McDonald’s is very proud to present a dynamic showcase for some of the best dance crews in the country,” stated Josh Kaufman, a McDonald’s New York Tri-State Area owner/operator who was instrumental in the development of McDonald’s B-Boy Royale. “With the help of the b-boy community, we’re hoping to create the premier breakdance competition in New York.”

Competition Lineup

While dozens of talented dance crews from around the country were initially considered, the McDonald’s B-Boy Royale judging panel based their final selections on the following criteria: (1) must already compete at a professional level, (2) won at least two major championships, and (3) demonstrate a unique and original style in their performances. After extensive deliberation between the judges, the eight dance crews chosen to inaugurate the first annual B-Boy Royale were:

  • The Clique – Formed in Philadelphia, this crew is on a mission to celebrate and honor true breaking culture. They were victors of last year’s Top Notch and The Ruthless 2 competition.
  • Del Fuego Wolfpack – Originally from Boston, this all-star crew currently holds the title for two of this year’s most prestigious competitions, Cypher King at Circles and Red Bull BC One Philly Cypher.
  • Floor Obsession – One of the premier b-boy crews in New York City, their creativity and distinctive style have won them notable competitions such as Rockers Rumble Colorado (2010) and Kings of New York (2010).
  • Lionz of Zion – Hailing from the Washington D.C. area, this crew was one of the first to develop an unorthodox, abstract style of breaking. They have toured internationally with major artists including the Black Eyed Peas.
  • Suicide Kingz – Based in Los Angeles, this crew comprises of Asian American breakers who combine their cultural pride with their passion for dance.  They have won such major competitions the Vegas Shakedown (2014) and the Style Elements Anniversary (2013).
  • True Aggressions Crew – This crew from New Jersey is known for their complex and explosive combinations. Last year they won top prize at The Freshest Of All Time (2013).
  • United Outkast – Based in Bridgeport, Connecticut, this crew combines fearless flair with form in their versatile dance techniques, which were showcased in the popular dance film Step Up 3D and the music video for Jay-Z’s single “Show Me What You Got”.
  • X-Fenz ­– This New York crew of heavy-hitting breakers were featured in the film Battle of the Year 3D and are known for their legendary crew members. 

Judging Panel

The judging panel comprised of three internationally recognized b-boys who have won major breakdance competitions around the world.  The judges were:

  • Chem is a New York-based breaker and stuntman who has won numerous championships including Sweden’s Star Jam and Montreal’s Born to Serve.
  • Zeshen is a member of Havikoro, a dance crew from Austin, TX who has won top honors at Massive Monkee Day (Footwork) and Out For Fame Texas (Footwork Champion and MVP).
  • Whorah is the founder of the Beast Coast dance crewand championship winner at this year’s Miami Pro-AM B-Boy Battle.

Host and Musical Guest

Born in Buenos Aires, Argentina and raised in Los Angeles, Dumbfoundead is a Korean American rapper who has made a name for himself in the hip hop community by winning numerous rap battles. Dumbfoundead is also a well-known YouTube personality whose music videos have been viewed over 40 million times and has collaborated with well-known artists such as Jay Park, Epik High, Jin, and Clara C. Currently, he is the co-host for the popular Mnet program, Danny From LA.

Additional sponsors for McDonald’s B-Boy Royale also included Coca-Cola, Mnet, Asian in New York, the Hip Hop Hall of Fame Museum, UDEF and BoomCase.

Photo credits: Peter Ou, Kien Quan Photography