Press Room

McDonald’s® New York Tri-State Presents First Annual Breakdance Competition McDonald’s B-Boy Royale


Event will be New York City’s largest breakdance competition of the year

Iselin, NJ (May 7, 2014) – McDonald’s New York Tri-State is proud to present the first annual McDonald’s B-Boy Royale, New York City’s largest breakdance competition of the year. The event will feature some of today’s leading breakers and dance crews battling it out for cash prizes. The competition will be held on August 16 at NYU Skirball Center for the Performing Arts. Tickets can be purchased at the NYU Skirball Center box office or at, with proceeds benefiting Ronald McDonald House Charities® New York Tri-State Area. For more information about the McDonald’s B-Boy Royale, visit

The McDonald’s B-Boy Royale is on a mission to establish the premier New York City-based breakdance competition that will bring together b-boys and b-girls of every age, gender, color and stripe from across the United States…and beyond. The lead judge for the competition will be Jason Ng a.k.a. “B-Boy Chem,” an award-winning breaker from New York who has won numerous international competitions including Sweden’s Star Jam and Montreal’s Born to Serve. The complete line-up of competitors, judges and special guests will be announced in July.

McDonald’s B-Boy Royale Dance Crew Contest

McDonald’s is offering local dance crews from the New York Tri-State area a chance to be featured at the McDonald’s B-Boy Royale. To enter, applicants should follow these instructions:

  1. 1)Post a video of your dance crew’s performance on YouTube with the title “McDonald’s B-Boy Royale Dance Crew Entry” and the tags “McDonald’s”, “B-Boy” and “Royale”.
  2. 2)Tweet @McDBBoyRoyale the link to the video.  After @McDBBoyRoyale retweets your video, it will be regarded as an official entry.

The deadline for entries is July 7, 2014. The winning dance crew will secure an exclusive non-competitive showcase slot at the McDonald’s B-Boy Royale. Click here for official contest rules. NO PURCHASE NECESSARY. Must be 16 or older and residing in New York, New Jersey or Connecticut.

“I’m truly honored to take part in such a historic event in the b-boy world,” stated McDonald’s B-Boy Royale lead judge Jason Ng Ng a.k.a. “B-Boy Chem”. “This competition will help elevate breaking to a whole new level.”

“McDonald’s is thrilled to create a breakdance competition in the city where this art form was born,” stated Tony Scari, president of the New York Tri-State Area Owners and Operators’ Association. “The McDonald’s B-Boy Royale will offer a fantastic showcase of world-class talent and emerging stars.”


About McDonald’s New York Tri-State Restaurants

McDonald’s is the world’s best-known brand and is the global leader in food service. There are more than 600 McDonald’s restaurants, owned by 100 franchisees, located throughout the New York, New Jersey and Connecticut Tri-State area. Visit or follow us on Twitter @McDNYTriState for more information about other McDonald’s area programs.

©2014 McDonald’s

Media Contacts:

Joanna Lin, IW Group, Inc., (646) 865-6071

Peter Ou, IW Group, Inc. (646) 865-3517


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