When most people think of McDonald’s, they think of food. Iconic menu items like our World Famous Fries and Big Mac are what we’re known for around the globe.
Over the past decade and more, McDonald’s has been offering even more balanced choices on our menu, changing the composition of some of our classic favorites, and finding newer and better ways to share food and nutrition information with our customers. We’re committed to quality food, responsible marketing, and to providing information to enable our guests to make informed choices that fit their nutritional needs and lifestyle. We’re collaborating with others in the industry and with health and nutrition experts to continue to do more. For McDonald’s, Good Food means great taste, modern choices and real ingredients.
Good Food — What we’re building on
- Continuing to enhance the nutritional profile of existing menu offerings and develop new menu choices featuring fruit, vegetables, low-fat dairy, and whole grains.
- Focusing on children’s well-being by optimizing our children’s menu, promoting physical activity, and communicating responsibly.
- Providing food and nutrition information in relevant ways that help customers make easy, informed choices.
“Evolving to meet the preferences of our customers is critical to our success at McDonalds. We know that quality, choice and nutrition are increasingly important to customers and we’re committed to continuously meeting their needs.” – Erik Hess, Senior Vice President Global Consumer Insights, Menu and Brand Strategy, McDonald’s Corporation.