The earlybirds waiting on line to purchase the new iPhone 6 at the 5th Avenue Apple Store this morning received a pleasant surprise from McDonald’s “street team” members. Complimentary Apple Pies and Apple Slices were given out to celebrate the launch of Apple Pay, the new application available on iPhone 6, iPhone 6 Plus and Apple Watch, which will make food and beverage purchases faster and easier for customers. McDonald’s announced last week that it will accept Apple Pay in all of its U.S. restaurants.
“Apple Pay enhances our global digital strategy and is a win for McDonald’s customers who desire greater speed and ease,” said Atif Rafiq, McDonald’s Senior Vice President and Global Chief Digital Officer. “Apple’s transformative mobile payments service brings a new level of convenience to McDonald’s customers, allowing them to instantly pay and stay, or pay and be on their way. Our support of mobile payment options further demonstrates our commitment to be an influential leader in the retail digital space.”
While keeping a finger on Touch ID, iPhone 6 and iPhone 6 Plus users simply hold their devices near the contactless NFC reader to make a payment at front counters and drive-thrus at virtually all of McDonald’s 14,000-plus restaurants in the U.S. starting in October. Users’ payments will be charged to their credit or debit card on file from their iTunes Store account. McDonald’s and its independent franchisees invested in NFC technology for restaurant point-of-sale systems as part of the company’s digital strategy and commitment to customers’ emerging needs. McDonald’s will continue to add mobile payment capability at restaurants worldwide.
We hope everyone enjoyed the early-morning Apple treats!
Photo source: McDonald’s USA Twitter
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