Earlier this month, McDonald’s sponsored the 34th Annual Korean Day Parade & Festival, which took place in the heart of Manhattan, on West 32nd Street between 5th Avenue and Broadway. The event attracted over 45,000 spectators and has become one of the largest traditional festivals in New York City, offering attendees the opportunity to observe and share the customs of Korean culture and also to celebrate ethnic diversity.
The two-hour parade featured a live marching band, a traditional Korean percussion band and a procession of hundreds of local Korean organizations and community leaders. At the festival, various local businesses showcased their exciting Korean products and cuisine, such as bibimbap (a dish of white rice topped with vegetables, beef, egg, and chile pepper paste) and tteok (rice cake). Performances included acts by K-pop dancers, traditional drum and folk groups, and Tae Kwon Do (Korean martial arts) fighters.
The McDonald’s Family Pavilion and brand ambassadors were on-site to interact with attendees and give away promotional gifts, such as McDonald’s tote bags, Arch cards, and Happy Meal toys.
The Korean Day Parade & Festival was started by the Korean American Association of Greater New York (KAAGNY) in 1980 and has grown to be one of the most highly anticipated Korean traditional events of the year. KAAGNY has roots dating back to 1921, and was established as a full service organization in 1960 to serve Korean-Americans living in the New York Tri-State area, and acts as the umbrella organization for over 200 professional, educational, religious and trade organizations.
Photo credit: Keith Vlk – The Marketing Store
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