This October, McDonald’s and Ronald McDonald House Charities (RMHC) are celebrating 40 years of dedication to children’s happiness and well-being. A social media campaign beginning October 8 will encourage consumers to show their support by using #forRMHC to share RMHC-related stories and photos to increase awareness around the mission of the Charity. As red and white stripes are symbolic for RMHC, consumers are also asked to share photos wearing stripes using #forRMHC.
RMHC, with the support of the McDonald’s and other generous donors, offers programs and provides services to approximately 9 million children and their families in nearly 62 countries and regions around the world each year. Each day, 20,000 families benefit from RMHC family-centered programs, such as the Ronald McDonald House and Ronald McDonald Family Room, which collectively saves them more than $649 million in meal and lodging costs annually.
McDonald’s partnership with RMHC began in 1974 with one child, Kim Hill, who battled leukemia. The Hill family’s struggle to remain close to their daughter while receiving treatment inspired one doctor, one professional football team, one community and McDonald’s, to create and build the first Ronald McDonald House, located in Philadelphia, PA, USA.
In New York City, there is a Ronald McDonald House on East 73rd Street between First and York Avenues which offers thousands of children and their families emotional and physical services, psychological care, ministry support, wellness programs, tutors, activities for siblings, holiday and birthday parties, and camaraderie for parents struggling with their child’s cancer diagnosis. The House is supported by individuals, foundations and corporations – all of whom share a primary concern for our brave young children and their families to find a place where Hope has a Home.
As part of the annual RMHC ‘Day of Change’ on October 15, McDonald’s is asking customer and supporters of RMHC to drop their spare change into local RMHC Donation Boxes located on the front counters and drive-thrus of participating McDonald’s restaurants.
“Some people may think a handful of spare change is insignificant, but every penny counts when we’re making an impact on the lives of children and families going through challenging times,” said J.C. Gonzalez-Mendez, president and CEO, RMHC. “If each McDonald’s customer dropped a penny into an RMHC Donation Box each time they visited, the Charity could raise more than $250 million to support RMHC children and families globally.”
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