Some lucky customers will be able to pay for their McDonald’s food or beverage with simple acts of Lovin’ as part of brand first effort
ISELIN, NJ – FEBRUARY 2, 2015 – McDonald’s is now randomly accepting Lovin’ as a form of currency. Following the launch of McDonald’s “Pay with Lovin’” Super Bowl commercial, the company is bringing the idea to life at participating restaurants across the U.S.
Customers who enter participating McDonald’s restaurants* in the New York Tri-State area at randomized, predetermined times between Monday, Feb. 2 and Saturday, Feb. 14 from 6 a.m. to 6 p.m. local time each day will be selected at random to participate. Once a selected customer has completed his or her order and presented a method of payment, the restaurant Guest Service Manager or Lovin’ Lead will explain that McDonald’s is doing something special that day, and the customer will be given the option to pay for his or her order with an act of Lovin’ instead. For instance, breakfast might cost a friendly fist bump to the crew member on duty, lunch could be paid for with a call to a loved one and dinner could go for a compliment**.
“McDonald’s is in a unique position to bring a little more lovin’ to our customers,” said Deborah Wahl, chief marketing officer for McDonald’s USA. “We’re on a journey to change the relationship and conversation and Pay with Lovin’ is a direct way for us to engage with our customers. We believe that a little more Lovin’ can change a lot.”
Locally, McDonald’s will be sharing photos and videos of New York Tri-State customers Paying with Lovin’ on Twitter @McDNYTriState and McDonaldsNYTriState.com. Up-to-the-minute updates and additional surprises will also be announced on these channels.
“Pay with Lovin’ is a wonderful reminder of what McDonald’s has always been about – great food and great fun,” said Paul Hendel, a McDonald’s franchisee based in Manhattan. “It’s going to bring a brand new energy to our restaurants while also strengthening our relationships with our customers.”
* Drive Thru not included
** Examples only
About McDonald’s New York Tri-State Restaurants
McDonald’s is the world’s best-known brand and is the global leader in food service. There are more than 600 McDonald’s restaurants, owned by 100 franchisees, located throughout the New York, New Jersey and Connecticut Tri-State area. Visit www.mcdonaldsnytristate.com or follow us on Twitter @McDNYTriState for more information about other McDonald’s area programs.
NO PURCHASE OR ORDER NECESSARY. Begins 2/2/15, ends 2/14/15. Subject to Official Rules available at participating restaurants and at www.mcdonalds.com/pwlrules. Not available in Drive Thru. See Rules for complete details, eligibility, restrictions, prize information, ARVs, odds and how to participate without purchase. Void where prohibited. Sponsor: McDonald’s USA, LLC, Oak Brook, IL 60523.
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