National Videos

WATCH: Kenny Longaker, McDonald’s Fish Supplier

The wild Alaskan Pollock that our fish supplier, Kenny Longaker, catches in the Bering Sea is the fish in the Filet-O-Fish.

The fish we use is 100% sourced from sustainable fisheries certified by the Marine Stewardship Council.

Why is sustainable fish so important to us? Because it helps protect our oceans — something that’s important to you.

Supporting Sustainable Fisheries Worldwide

We began our journey toward sustainable fish in 2001, working with Conservation International to identify ways we could help protect long-term fish supplies and improve the health of surrounding marine ecosystems. Since then, McDonald’s global Sustainable Fisheries Program has grown to include purchasing standards, annual third-party assessments of all our fish suppliers and the purchase of whitefish from sustainable fisheries. Globally, 100% of the fisheries from which McDonald’s sources whitefish are from verified sustainable sources.

Why Sustainable Fish Matters

The United Nations estimates that approximately 3 billion people in the world rely on both wild-caught and farmed seafood as their primary source of protein. This will further stress fisheries, threatening livelihoods and food security worldwide. McDonald’s supports sustainable fisheries management to maintain seafood resources, protect marine ecosystems and safeguard the future of fishing communities

MSC-Certified Fish in All U.S. Restaurants

McDonald’s achieved Marine Stewardship Council (MSC) certification for all of the whitefish served in our U.S. restaurants in 2013. This achievement is the result of a long-term commitment to work with suppliers to improve fishing practices throughout our supply chain, and the next step in our decade-long practice of sourcing sustainable fish. McDonald’s is the first quick-service restaurant chain in the U.S. to offer MSC-Certified sustainable fish all year long.

“Take care of the ocean and the ocean takes care of you.” – Kenny Longaker