Local Press Room

Making Hoop Dreams Come True in the Lower East Side

McDonald’s New York Tri-State is once again a community sponsor of We Run As One (WRAO) summer youth basketball league, a local program that uses basketball to bring together diverse youth from Chinatown and the Lower East Side. For the second year in a row, McDonald’s is helping low income youth fulfill their dreams of playing ball. A check presentation was held during the first game of the season featuring Ronald McDonald and local McDonald’s store managers. In addition, McDonald’s also donated fifty basketballs to the league.

Launched in 2012, WRAO is held at Playground 1 adjacent to P.S. 1 Alfred E. Smith Elementary School in Lower Manhattan. Running on Saturday mornings throughout the summer, the league is open to youth 13 years of age and under and registration is free. This year, the program has 18 teams that will come from as far as Queens and New Jersey. WRAO is organized by The Dynasty Project (TDP), in partnership with APEX For Youth and presenting local sponsor Straight Finish Orthodontics. TDP creates and supports innovative programs that enrich local communities through athletics and the pursuit of athletic endeavors.

“We Run As One is honored that McDonald’s is a community sponsor again this year,” said Ren Hsieh, Executive Director of The Dynasty Project. “It’s great that McDonald’s is active in our community and supports local programs such as ours. Their support means a lot and ensures that the league will have another successful season.

“McDonald’s believes in empowering youth and instilling in them characteristics of responsibility and teamwork, which We Run As one teaches through sports,” said Paul Goodman, a Chinatown McDonald’s franchisee. “It’s a fantastic program and we are proud to support them for a second year.”

WRAO operates in a neighborhood where and 26.2% of households live below the poverty level and summer basketball leagues can often be unaffordable to local residents. This program ensures that every child who wants to play can play. Additionally, all of WRAO’s staff, coaches and scorekeepers are volunteers.


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  1. pinkoctopus - 3 years ago

    Awww I wanna play on the McD team!! :D This is a nice thing you’re doing for the community

  2. bubblepotato - 3 years ago

    So nice how you guys are providing the community with such opportunites! Goooooo McD Team!!! woooo!

  3. ginabobeena - 3 years ago

    Cute, cute :)