McDonald’s Flavor Battle is a national DJ competition to find America’s hottest mix master on the 1s and 2s
McDonald’s Flavor Battle, hosted by famed DJ Clark Kent launched online today and includes DJ Commish from Yonkers, NY, and Clockwork DJ from NYC/Pittsburgh. The 5-week, national battle aims to crown America’s hottest emerging mix-master. The competition begins with 12 DJs each representing a region of the U.S. – East, West and the Central region.
Hip-hop and McDonald’s loving fans can visit www.FlavorBattle.com to listen to a custom mix from each DJ and vote for their favorite DJ from each region, once per day. The three DJs with the most votes, one from each region, will have a chance to battle it out on the “1s and 2s” in front of DJ legends, be DJ Skribble, DJ Shiftee, DJ Jazzy Joyce and the 2014 Flavor Battle champion, DJ R-Tistic in New York City at a finale event during the Global Spin Awards weekend, kicking off November 13. The finalists will show off their best skills for the chance to be crowned the 2015 Flavor Battle champion, a $10,000 cash prize. The second prize winner will be awarded $3,000 and the third place winner will receive $1,000.
Music lovers are encouraged to visit www.FlavorBattle.com daily to vote for their favorite DJ. Each vote helps the DJ advance to the next round and also qualifies voters to win an all-expenses paid trip to the Flavor Battle finale event in NYC! Fans who want to show love to their favorite DJs can tweet, post, upload video via various social media channels, using the hashtag #365FlavorBattle to expand the reach of the conversation.
“McDonald’s Flavor Battle brings relevant music and the brand’s craveable flavor together through a fun representation of expression,” said William Rhodes, McDonald’s U.S. marketing director. “Musical forms are constantly changing, it’s important for McDonald’s to stay up-to-date with the creativity that influences the lifestyle of our customers.”
Conducted with lifestyle network Complex Media, McDonald’s Flavor Battle launched in 2009 as an extension of the company’s 365Black initiative. McDonald’s 365Black platform was created to celebrate the pride, heritage and achievements of African-Americans year round.