In celebration of the Year of the Rooster, McDonald’s New York Tri-State Owner/Operators participated as an official sponsor of three major Lunar New Year events in Manhattan and Queens. These include the Chinatown New Year’s Day Firecracker Ceremony, Flushing Lunar New Year Parade, and Chinatown Lunar New Year Parade.
Prior to the parades, the traditional Firecracker Ceremony was held on Saturday, January 28, at Sara D. Roosevelt Park to ward off evil spirits before the main festivities. A crowd of 200,000 braved the cold to watch 500,000 rounds of firecrackers go off to ring in the first day of the Lunar New Year.
Ronald McDonald® made appearances at each event and marched alongside the McDonald’s float in Flushing. This year’s sponsorship of the Chinatown Firecracker Ceremony and Parade will mark the seventh year in a row that the McDonald’s New York Tri-State Owner/Operators have participated at both events and the Flushing parade will be the fourth year in a row.
Special guests in attendance included Senator Chuck Schumer and other elected officials.