On Tuesday, August 15 McDonald’s celebrated the launch of the Signature Sriracha Sandwich with an exclusive tasting event featuring 50 of New York’s top foodie bloggers and social media influencers. Set with a backdrop of the NYC skyline at a rooftop in the Gramercy, the event featured an evening filled with entertainment, delicious food and drinks, and amazing company.
The highlight of the night was the arrival of the Signature Sriracha sandwich available with the Quarter-Pounder 100 percent beef patty, Buttermilk Crispy Chicken, or Artisan Grilled Chicken. Joining the other Signature Crafted offerings, the new sandwich features premium ingredients including baby kale and baby spinach, crispy onions, fresh tomatoes, and of course – the Sriracha Mac sauce.
In addition to tasting the new sandwich, influencers were able to share their burgers and sandwiches using DIY photobooths, enjoy live musical entertainment by David Davino over cocktails, and received an exclusive sneak preview of McDonald’s B-Boy Royale 4.